Impact

New Verticals, Eucalyptus

£150Kmonthly revenue from three new verticals in six months

Why

Diversify revenue beyond the core product to build a sustainable, multi-vertical healthcare business.

How

Built clinical, product, and operational readiness end to end across three new verticals: e-commerce, hair loss, and coaching.

TikTok Shop, Indonesia

£500MGMV within 12 months of launching TikTok Shop Indonesia

Why

Build a commerce monetisation engine in a nascent e-commerce market with structurally low ad CPMs.

How

Defined GTM strategy, market prioritisation, and ecosystem partnerships for TikTok Shop Indonesia.

Remittances, Revolut

40%international remittance volume growth in 12 months

Why

Turn Revolut's existing cross-border infrastructure into a remittance product that deepens network effects across Europe.

How

Optimised partner routing and payout infrastructure across key corridors.

Experience

Eucalyptus / Head of Product Expansion

Oct 2024 — present

Previously Juniper Programme Lead

London

Global telehealth platform (weight management, diagnostics, hair loss). Acquired by Hims & Hers (NYSE: HIMS).

  • Owns P&L and roadmap for Juniper UK's expansion verticals. Led zero-to-one launches of e-commerce, hair loss, and health coaching, delivering £150K monthly revenue in six months. Built clinical, product, commercial, and operational readiness end to end.
  • Owns premium subscription monetisation for Juniper UK. Grew premium tier uptake from 0% to 10% in six months, contributing £100K monthly revenue. Designed propositions and tested growth levers across upsell and cross-sell to drive tier adoption.
  • Redesigned the medication management experience. Streamlined prescriber workflows and consultation quality, reducing cost to serve by 20%. Built in-app dosage management and side effect support to improve the patient experience on treatment.

Revolut / Product Strategy Lead

July 2022 — Mar 2024

London

  • Grew international remittances 40% in 12 months. Prioritised high-margin non-euro corridors, leveraged free cross-border P2P as a competitive wedge, and expanded into higher-value segments like student remittances.
  • Owned company-wide product strategy and annual planning. Led Revolut's strategic pivot to primary banking relationships, securing board approval and defining product roadmaps across 15+ global functions. Evaluated new market bets including offshore banking, wealth management, and loyalty.

ByteDance / Strategy & Investments, Southeast Asia Lead

May 2019 — July 2022

Beijing

  • Drove TikTok Shop from zero to £500M GMV in Indonesia within one year. Mapped end-to-end e-commerce value chain, including supply chain and business models across product categories, payments infrastructure, and logistics capabilities. Shaped the product formats (shoppable video, livestream commerce) and built the operational ecosystem (creator training, brand-creator matching).
  • Led strategic investments for Southeast Asia. Closed a strategic investment in a Vietnamese gaming publisher. Evaluated Grab and GoTo IPO participation, mapping synergies across commerce, payments, logistics, and enterprise software, recommended no-go on valuation.
  • Owned ByteDance's product portfolio decisions for Southeast Asia. Launched livestreaming, gaming, and commerce, defining go-to-market for each. Exited news and deprioritised education.

Bain & Company / Consultant

Aug 2015 — Feb 2019

Kuala Lumpur & San Francisco

  • Product discovery for a national homebuilder platform. Middle Eastern housing ministry project to replace fragmented, expensive home building with a single platform of approved contractors. Delivered a tested prototype approved for full development.
  • Commercial transformation for a national oil company. Three workstreams spanning supply chain, retail, and channel strategy to improve margins across lubricants, petrol stations, and petrochemicals.
  • E-commerce logistics strategy for a national postal operator. Traditional postal service needing to modernise against faster, tech-enabled competitors to capture the e-commerce market. Defined the strategy and built the investment and capability roadmap.

AI & Projects

AI operating model

Built an AI-native operating model using Claude Code with structured context, MCP integrations, custom workflows, and scheduled agents across daily operations.

AI product workflow

Uses AI across the full product cycle: synthesising user research, querying data pipelines, building interactive prototypes, and producing patient-facing content.

GridCollector

Built a mobile app for F1 trading card collectors (React Native, Expo, Supabase) with no prior engineering background, using Claude Code. Launching summer 2026.

Education

Columbia University, New York

B.A. Financial Economics, B.A. Political Science (2015)

Imperial College Business School

Professional Certificate in Data Analytics (2024). SQL, Python